Pirelli was founded in Milan in 1872 and today stands as a global brand known for its cutting edge technology, high-end production excellence and passion for innovation that draws heavily on its Italian roots.
With around 30,000 employees and a turnover of more than 5.3 billion € in 2017, Pirelli is a major player in the tyre industry and the only global player focused solely on the Consumer tyre market, which includes tyres for cars, motorcycles and bicycles.
In March 2017, Pirelli spun off its industrial tyre business making the company 100 per cent focused on consumer tyres. Pirelli is now concentrating on High Value tyre markets, delivering innovative tyres and developing Specialties and Super Specialties for its comprehensive product portfolio.
On October 4, 2017, Pirelli returned to the Milan stock exchange ahead of schedule and today is included in the FTSE Italia Brands index, which includes the best Italian brands in terms of creativity, excellence, entrepreneurial intuition and innovation.
Over the years Pirelli has gained a sound positioning in High Value tyres, and is today a world leader in the Prestige car tyres segment, with a share of more than one third of the global market, and also in the radial motorcycle tyres segment. Pirelli is also leader in Europe, China and Brazil for New Premium replacement car tyres and for Premium motorcycle tyres.
The company’s consumer focus starts at the tyre development stage. For High Value products this takes place within a longstanding set of solid partnerships with the most prestigious car and motorcycle manufacturers. These collaborations allow Pirelli to develop tyres tailored to the different types of vehicles, in order to meet the specific needs of the most sophisticated consumers.